Download , by Jerry Vass
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, by Jerry Vass
Download , by Jerry Vass
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Product details
File Size: 405 KB
Print Length: 242 pages
Publisher: Vass Inc; 2 edition (April 23, 2010)
Publication Date: April 23, 2010
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B003JTHZFC
Text-to-Speech:
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Amazon Best Sellers Rank:
#549,473 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
If I were a sales manager I would insist that every newly hired sales person buy and read Soft Selling in a Hard World. I would make some of my sales meetings center around specific sections of it, and I'd suggest that each sales person develop a sales playbook, step by step, following author Vass's suggestions. It's that good.Beginning with an easy-read explanation of why hard selling is, in our day and culture, so much less successful than soft selling, Vass then concisely explains, with rare style and clarity, the step-by-stop process of successful, client-centered selling. Beyond his presentation of each topic, he makes each his point even clearer with sample dialogs. At the end he gives a review, revisiting his process, section by section, from the viewpoint of creating a personalized sales playbook, a process that of itself would be worth the price of the book for most sales folk.This book - and the resulting playbook - will be by my side not only for every sales interaction that I have in the future, but also in my coaching of clients who are not as successful in sales as they would wish to be.
The teachings are valuable: You learn and understand how to USE a tactic that incorporates human social psychology into the play.The methods were not tips that I've heard before, or seen on blog posts.Perhaps, it is one of the most cutting-edge books in sales tactics.I have a new way of persuading, and it will serve me well.Recommended... in secret.
This "book" was recommended to me by a friend. I'm on the road all the time, so I purchased the audio version. I'm enjoying it and think it will help me in my business. I purchased the paperback for my business partner - but am going to look up something (a challenge) before giving it to her! I might just want to keep both!
Getting the buyer to say "yes" is always changing, mostly because of building rapport and trust. In these days of a vast amount of information on the Internet, you need to learn what things your buyers are looking for to get them to say "yes." This book offers the reader ideas and techniques that can be used to help show the buyer that your product or service could be used to satisfy their wants and needs.
I am a Purchasing guy, and am always dealing with sales guys. Have been for 25 years. 5 years ago I crossed over to Consulting. In my new line of work, I am finding it necessary to sell, not just buy. This book explains how to do that successfully and is a must read for ANY professional, regardless of whether you are a buyer or seller of goods or services, as we are all truly in the business of selling our ideas to somebody, every day.Buy it, read it, benefit from it. It is a great great book.
Just finished reading this book. I am new to sales, and was looking for a book that wasn't written by someone out of an infomercial. I'm glad I was recommended this book by a podcast I listen to. It is very informative almost technical way to become a better salesman in any walk of life. I plan to use bits of this in my own business and in my (other) profession life.
Jerry Vass has laid out an excellent style of soft selling that works like a CHARM. I highly recommend this book. I recommend going through it a couple of times, it’s consolidated information so it’s an easy quick read.
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