PDF Download Convergence Culture: Where Old and New Media Collide
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Convergence Culture: Where Old and New Media Collide
PDF Download Convergence Culture: Where Old and New Media Collide
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From Publishers Weekly
Henry Jenkins, founder and director of MIT's comparative media studies program, debunks outdated ideas of the digital revolution in this remarkable book, proving that new media will not simply replace old media, but rather will learn to interact with it in a complex relationship he calls "convergence culture." The book's goal is to explain how convergence is currently impacting the relationship among media audiences, producers and content, a far from easy undertaking. As Jenkins says, "there will be no magical black box that puts everything in order again." Jenkins takes pains to prove that the notion of convergence culture is not primarily a technological revolution; through a number of well-chosen examples, Jenkins shows that it is more a cultural shift, dependent on the active participation of the consumers working in a social dynamic. He references recent media franchises like Survivor, The Matrix, and American Idol to show how the new participatory culture of consumers can be utilized for popular success and increased exposure. Jenkins' insights are gripping and his prose is surprisingly entertaining and lucid for a book that is, at its core, intellectually rigorous. Though wordy at times, Jenkins' impressive ability to break down complex concepts into readable prose makes this study vital and engaging.Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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Review
“Jenkins is an astute observer of media culture and his insights are spot-on.”-The Los Angeles Times“;One of those rare works that is closer to an operating system than a traditional book: it’s a platform that people will be building on for years to come. What’s more, the book happens to be a briskly entertaining read―as startling, inventive, and witty as the culture it documents. It should be mandatory reading for anyone trying to make sense of today’s popular culture—but thankfully, a book this fun to read doesn’t need a mandate.”-Steven Johnson,author of the national bestseller, Everything Bad Is Good For You“The standard convergence narrative of recent years presents media concentration as a threat both to the diversity of communication channels and to individuals’ opportunities to engage in public discourse. A respected and well-established media scholar, Jenkins here counters such pessimistic perspectives on the brave new media world with theoretical and evidentiary attestations to the growing power of individuals and grassroots groups to affect the larger media landscape.”-Choice“;Jenkins offers crucial insight into an unexpected and unforeseen future. Unlike most predictions about how New Media will shape the world in which we live, the reality is turning out far stranger and more interesting than we might have imagined. The social implications of this change could be staggering.”-Will Wright,creator of SimCity and The Sims“For any Sony PS3 execs out there wondering why their technological masterpiece is being ridiculed by customers before its even released . . . Convergence Culture is a must read . . . Jenkins offers numerous insights on how technology and media professionals can forge better relationships with their customers.”-Slashdot“;I thought I knew twenty-first century pop media until I read Henry Jenkins. The fresh research and radical insights in Convergence Culture deserve a wide and thoughtful readership. Bring on the monolithic block of eyeballs”-Bruce Sterling,author, blogger, visionary“Remarkable . . . Jenkins’ insights are gripping and his prose is surprisingly entertaining and lucid for a book that is, at its core, intellectually rigorous . . . Jenkins’ impressive ability to break down complex concepts into readable prose makes this study vital and engaging.”-Publishers Weekly“;Jenkins tries to bring clarity to cultural changes that are melting and morphing into new shapes on an hourly, daily, weekly, monthly basis. Convergence Culture provides a view that looks at the restless ocean and tracks the currents rather than just looking at the individual rocks on the beach.”-The McClatchy Newspapers
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Product details
Hardcover: 368 pages
Publisher: NYU Press (August 1, 2006)
Language: English
ISBN-10: 0814742815
ISBN-13: 978-0814742815
Product Dimensions:
6 x 0.9 x 9 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
4.0 out of 5 stars
52 customer reviews
Amazon Best Sellers Rank:
#1,083,143 in Books (See Top 100 in Books)
A fascinating look at how popular culture and brands work. Recommended for any course of media, or just for the reader who is interested in learning more on their own.
Fascinating read for any. Reading for part of my media communications graduate class, but Jenkins work can (and should) be enjoyed by any. Focusing on how audiences engage and interact with commercial media production companies is an imperative skill for any that consume media on a daily basis. The book reads quickly because Jenkins discusses interesting communities within the greater realm of popular culture, and he writes with a warm and active voice that stands out from traditional, monotone academic books. Great read!
Dr. Jenkins has achieved something special with this text--he's synthesized a few generations of technological achievement, humanities computing practices, and popular culture into an accessible, insightful treatise on the power of emerging media. While focusing on contemporary examples, Jenkins never loses sight of the historical perspective. It's a watershed text for those interested in looking at how the full flower of our communication efforts has come into bloom in recent years, and how that condition is impacting content creators, activists, fans, and citizens...
Convergence Culture offers some very interesting perspectives and case studies for everyone, but especially for media professionals. There are even valuable lessons here to extrapolate for the book publishing industry, although Jenkins doesn't focus much on the book world. He does discuss Harry Potter, but mostly in the context of fan fiction.Jenkins discussion of transmedia storytelling is fascinating, and fits together very well with Frank Rose's discussion in The Art of Immersion. The discussion of transmedia storytelling combines Jenkins' three concepts of media convergence, participating culture, and collective intelligence, because it requires consumers to move across multiple media and collaboration with a fan community to fully experience a story. As mentioned above, he uses the example of the Matrix movies to illustrate this point. Traditionally, all the information viewers needed to fully understand a movie were contained in the movie itself and presented in a mostly linear way that was easy to grasp, but movies like The Matrix provide open ended clues and loose strands that can't be fully understood without collaborating with other fans through online communities and by taking part in other extensions of the story in different mediums such as comics and video games. In some cases, these extensions may provide more background or a deeper understanding of the movie, or they might be completely new tangents unexplored in the movie. It will be interesting to see if this mode of story telling continues to gain traction.Overall I enjoyed reading Convergence Culture, especially having also previously read The Art of Immersion. I do think Jenkins was trying to fit too much into the book, and at times the organization was a bit clunky. Each chapter focused on a particular TV show or movie as an example, so there was a chapter that discussed Survivor and the concepts of fan paticipation and "spoiling," the process by which fans share information that hasn't been aired yet about popular TV shows online. There was also a chapter on American Idol and advertising and fan participation. I think it may have been a better idea to organize the book around these ideas and provide more examples as opposed to organizing the book by show or movie. By far my favorite chapter was the one that focused on transmedia storytelling and The Matrix. By comparison, the last chapter on politics and popular culture and the afterword on the ramifications of YouTube on politics, while interesting and important, seemed out of place.Perhaps my biggest gripe was how dated the book seemed. Despite being published in 2008 (the paperback was published in 2008, the hardcover in 2006), some of the examples given and, for instance, the lengthy explanation on what a blog is, made the book feel very dated, which goes to show how rapid the media landscape is changing. I would definitely recommend reading this book either before or after The Art of Immersion for a more well-rounded view.
Needed this book for a college course. If you are not into the subject, this can be a very difficult and tedious read. The author is well respected for his significant contributions on the subject matter, so for that I do give him credit for his thorough work. But I gained very little not being a communications major and having to use this book.
I purchased this for an English class. It's okay. I didn't find the content to be very entertaining but again, I only purchased this for a class. Other than that the book was delivered quickly through the kindle app.
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I had never considered some of the points that Jenkins puts forth in this book. Convergence Culture is a book about many of the things that technology is incorporating into our lives that we are slowly taking for granted.If you have ever been interested in how technology is changing how we view the world, this is a good book to look at. The chapters focusing on Survivor, The Matrix, and Harry Potter fanficton are all of great interest.
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